Therapy Digital Growth
Platforms
Google Local
Google Search Console
Objective
Clarity Counseling provides comprehensive mental health therapies for children and adults.
As Co-Owner and COO of Clarity Counseling, Josh set out to build a new website to strengthen local presence, reach new audiences, and showcase the quality and care of the therapy team. Priorities focused on:
- Local Reach: Establish credibility with nearby organizations and neighborhoods.
- Expert Therapists: Highlight therapist expertise with action-driven verbiage.
- Client Growth: Develop creative programs and messaging to attract new clients.
Strategy to Action
Clarity Counseling was growing with new therapists and rising client demand. The strategy combined organic and paid search with local targeting for high-demand therapies. Key initiatives included:
- Lead Form: Introduced a “Free 15-Min. Therapy Session” to connect website visitors with therapists and build trust early.
- New Service: Launched Emotional Support Animal virtual program serving Kansas and Missouri clients.
- Local Ads: Geo-fenced Google and NextDoor ads increased visibility for EMDR and SEO growth.
Outcomes & Impact
Josh’s strategy centered on evidence-based care and local SEO to expand Clarity Counseling’s digital organic presence. Achievements included:
- Company Visibility: 31% lift in local search impressions in 3 months.
- Qualified Leads: 22% growth in new client inquiries (lead form, calls).
- Compassionate Care: The “Free 15-Min. Therapy” session has built trust and insight before clients commit.
