“Hello, Neighbor” GTM
Objective
FlexCare Infusion Centers offers infusion and injection care for patients with chronic conditions.
FlexCare was rapidly expanding with plans to open new infusion centers in Oklahoma, Alabama, and Arizona. The goal was to build brand awareness and generate referrals in markets where the company had no prior presence. To achieve this, the campaign needed to:
- Establish credibility quickly with pain-point messaging with proven solutions.
- Expand referral networks through hospitals and prescribers.
- Showcase modern infusion suites focused on quality care and exceptional service.
Strategy to Action
Josh led the campaign as FlexCare’s Marketing and Sales Director, developing a 60-day go-to-market plan. The focus was on driving physician referrals for high-return reimbursement therapy services, measured through city-specific landing pages with tailored content. Initiatives included:
- Local Positioning: Shared patient stories and Google Business Review testimonials.
- Omnichannel Penetration: Ran geo-targeted SEO, paid media, and social display ads.
- Sales Support: Created branded materials, online satisfaction surveys, and pre-filled intake forms.
Outcomes & Impact
The “Hello, Neighbor” campaign delivered measurable traction and established a scalable framework for FlexCare’s continued market expansion. Within three months, results included:
- 157% increase in website traffic and engagement.
- 19% lift in provider communication inquiries related to campaign efforts.
- 10+ new physician referral sources in each target state.
