Impossible Campaign
Objective
ARJ Infusion Services (now PromptCare) provides specialty pharmacy and nursing care for chronic conditions.
Expand ARJ’s brand reach and specialty services by engaging hospitals, prescribers, and medical groups in targeted markets. The strategy combined internal sales with field managers to strengthen existing relationships and build new ones.
- Highlight ARJ’s seamless intake process, quality care, and patient experience in new markets.
- Support sales teams in deepening physician relationships and creating new ones.
- Promote patient programs and services that inform and inspire action.
Strategy to Action
As Marketing & Digital Services Director, Josh led the Impossible Campaign across marketing, sales, and business development. Spanning 11 states and 300+ physician groups, the campaign promoted high-revenue therapies through digital and traditional channels. Highlights include:
- Microsite: Built trackable URLs to monitor behavior and identify service demand.
- Inside Sales: Used landing page data for targeted follow-ups that improved conversions.
- Print & Promo: Distributed space-themed mailers and custom print inserts that boosted physician engagement.
- Analytics & Automation: Synced Salesforce profiles and captured intake and reimbursement activity.
Outcomes & Impact
The Impossible Campaign ran for 10 weeks on a $14k budget, delivering measurable growth in engagement and revenue. Blending digital and traditional channels, it built a steady lead pipeline and strengthened physician relationships.
- Prescriber Engagement: Up 21% in physician referrals and treatment services.
- Revenue Generated: Over $625K of revenue generated from new and existing prescriber groups.
- Sales Funnel: Enabled faster closes and strengthened deeper physician ties nationwide.
