Construction Site Build
Tools
WordPress
Asset Mgmt.
Objective
Strickland Construction specializes in industrial engineering and commercial building.
Strickland Construction sought a modern, mobile-friendly website to regain control of their CMS and digital assets while showcasing their industrial and commercial construction capabilities. Critical focus areas:
- Rebuild an organized, optimized asset management system for content and media.
- Feature a modern visual experience with videography and bold project galleries.
- Technically and visually designed to scale across new Midwest markets.
Strategy to Action
Under Josh’s leadership at Agile Interactive, a five-member team specializing in writing, design, branding, and technical development rebuilt Strickland Construction’s digital foundation—focusing on backend recovery, content workflow, and delivering a customer-first experience. Action steps included:
- Framework: Developed responsive design webpages with integrated video and bold project visuals.
- Asset Recovery: Applied technical expertise with GoDaddy to regain proprietary access.
- Content Rework: Restructured and optimized content workflows and meta-tagging.
Outcomes & Impact
The relaunch restored full digital ownership and strengthened Strickland Construction’s online presence. Key results from this initiative were:
- 85% of media assets optimized for reuse with complete domain recovery.
- 25%+ in mobile engagement through responsive redesign.
- Expanded Midwest visibility with relatable, audience-driven content.
