A360° Buyer Platform
Objective
P&G is a global consumer goods company behind household-name brands like Tide and Pampers.
Josh teamed up with Procter & Gamble (P&G) market researchers as a UX/UI product design consultant to build a consumer buyer behavior dashboard. The goal was to consolidate scattered and brand-by-brand data. The focus was on:
- Bring Data Together: Pulling insights from across brands, products, and digital channels.
- Simple Structure: Designing a clean dashboard that cuts through clutter.
- Faster Team Decision-Making: Giving users quick, clear insights to make smarter decisions.
Strategy to Action
Our team set out to design a dashboard to transform consumer buying data into a powerful asset. Providing users with a clearer view of market opportunities and planning through evidence-based insights, rather than assumptions. Ultimately, creating a tool with valuable guidance to build a competitive advantage. The buyer-focused approach featured:
- Segmentation & Filters: Intuitive geo-demographic drilldowns for targeted analysis.
- Behavior Insights: Panels highlighting purchase frequency, repeat buyers, and cross-product activity.
- Benchmarking: Funnels and side-by-side comparisons showing drop-offs, strengths, and product performance.
Outcomes & Impact
The dashboard demonstrated to P&G leadership how unifying siloed data into a single product could enhance research and planning. Strategic outcomes included:
- Targeted Growth: Campaigns refined by demographics and geography for higher precision.
- Cross-Brand Clarity: Unified data storytelling that revealed patterns across product lines.
- Consumer Understanding: Evidence-based insights replacing assumptions in strategic planning.
